For fans of the Evil Dead franchise, the anticipation of a new series which continues to adventures of the unlikely 'hero', Ash Williams, has been difficult - and, the expectations for the show have been high. Halloween is, really, the perfect time for a show like Ash vs Evil Dead to premiere - and, now, fans finally get their chance to find out whether Ash vs Evil Dead can meet the lofty expectations set for it.
In the 30 years since Ash Williams found himself confronted by strange demonic entities, called Deadites, in an isolated cabin in the woods, Ash has settled into a quiet life living in a trailer-park and working as a stock-boy at the local ValueStop super-market. Ash seems perfectly willing to leave his trouble part behind him - instead focusing on barely doing enough work to hold on to his job, and weaving tales of false bravery to impress women he meets at bars. It is during one such encounter, though, that Ash first learns that the Deadites he fought so lone ago have, somehow, once more returned - and, that they have turned their attention toward him.
For much of this first episode, we find Ash very much in the classic 'reluctent hero' role. He's clearly the only person around who has any first-hand experience with this sort of thing - but, his first thought on learning that the Deadites are back, and that they are after him, is to try to run. It's really only when he finds himself trapped that Ash is finally prepared to turn and fight. Even the realisation that it was actually Ash, himself, he was responsible for the Deadites' return (hilariously reading from the Necronomicon while stoned and trying to impress another woman) isn't enough to get him back into the fight against the Deadites right away.